Promotion strategy in the academic area
Together with selling software and data analysis services, academic research will be pursued to demonstrate effectiveness of the system. Psychology units in Buenos Aires will carry the initial research. Joint agreements will be proposed to international professional or scientific institutions interested in the new instrument.
Competitive advantages of the Argentina as producing of Software in the psychological field
Argentina possesses a well trained and inexpensive work force, both in the Programming and Psychology areas. Local psychological and psychoanalytical schools have a good reputation around the world.
Most of the professionals in these two areas are located in Buenos Aires, where the initial phases of the project will take place.
Other possible applications of the product.
The software and the statistics could be useful to those studying the mechanisms of attention and learning.
The creation of a tool for creating and measuring ADDICTION can be applied to the research in other types of addiction, psychological or chemical.
The structure created for development and marketing of Psychological Software could be applied to other similar products.
Specific background of the author of this proposal.
Physician. Dr. in Medicine.
Research Scientist in Argentina and USA.
Writer and publisher on computer topics.
Author of the books “PC Computing for parents and teachers” and “The Art and the Science of the PC games “.
Author of a Scientific publication: “Attitude of Schizophrenics to Computer Video Games”. S.R.Samoilovich et al. “Psychopathology”, 25 (1992), 117-119.
“Technological Entrepreneur” Workshop, 1996.
Current activity: scientific and technical communication in INTERNET.
Webmaster of the EMPRETEC (Technological Entrepreneurs) Foundation, Argentina.
Secretary-General of the “Argentine Association for Medical INTERNET and Bioinformatics”.
Characteristic of the Market for this type of product.
The “parent controllable” games will appeal to a large population of concerned game buyers, with children aged 4 to 10. They will also address those parents that are anxious to measure manual ability and general intelligence of their kids.
Both the ADD software and the remote diagnostic services can be sold to concerned parents of hyperactive children and to mental health professionals. There are no geographic limitations, and the software will run on any PC.
Since the products are unique in its category, they could be relatively high priced.