Medical Marketing

Doctors have ethical restrictions for doing marketing, and for that reason there are Patient Referral Services that with supposed objectivity advice patients as to which doctor to go. They have existed for a long time, but the web based ones are easier to run, more efficient and have wider reach.

Medical Marketing can sell the previous two medical businesses, EMR and Telemedicine. They can first convince the patients that they need an EMR, in order to recommend a specialist or sub-specialist. In order to produce the EMR a medical assistant and probably a doctor are necessary, so this is already Telemedicine. Once the patients have an online EMR, a remote doctor can provide some advice, maybe suppressing the original need for a physical encounter with a doctor.

Medical Marketing is currently applied to clinics or health organizations within a certain geographical area. However, some services are likely to be sold internationally, like Dentistry, laser eye optic correction, all kinds of cosmetic surgery and controversial surgeries like abortion, in vitro fertilization, cloning, sex change or virginity restoration.

Here in Argentina there are several opportunities for that, and the country already receives lots of Health Tourists. Let’s do a simple math to find the balance point: a round trip airfare from North to South America can cost U$D 1200, and 3 days hotel maybe 200 more. Procedures that are not covered by medical insurance, and cost over 2000 in the US, are likely to cost from 20 to 40% here.

Personal View

A step further would be to fit a boat with medical facilities and Argentine or other qualified and inexpensive doctors, and approach her to the coasts of Miami or London. The boat could carry the flag of some Medical Malpractice paradise, like Ruanda or Etiopia. To round off the project we need a country that allows alcohol and casinos. Convalescence does not need to be boring. If patients do not come to you, you go to the patients…

Health Business Proposals

Netic Infoservices developed a business proposals e-book containing 15 internet health related projects and now these proposals will be available online, here in this blog.

History These writings originated from a series of articles on Cyberbusinesses, requested during 1997-98 by a Spanish language newsletter targeted to business people and entrepreneurs. The articles became an e-book, “Cibernegocios”, widely distributed on the Web back then. The book became a blog called , which in Spanish sounds well and could be in English (or something like that but available). The next step was translating into English, to take advantage of the wider and richer audience. Since 2000 I overcame the geographic limitations of a conventional business and have sold consulting to customers abroad.

Sergio Samoilovich, Ph.D.

Implementation Strategies – Resources and examples – Virtual Shares

The latest version of this e-book is kept at this location