The 5 previous proposals have many advertising and sponsorship places for drug companies. Doctors who are active online are likely to be more influential and see more patients that those who are hiding in their offices, and pharm sales reps need to identify them and see them, virtually or physically.
When a product is being discussed in a forum, the “virtual reps” can intervene defending the drug from attacks. Although it is not correct, they can do so anonymously or without identifying themselves as company members.
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I conceive the near future of medical care as a connected, distributed space where only a few persons have direct contact with the patient, and a number of consultants examine the relevant data and make recommendations. The eHealth paradigm will make medicine ultra-specialized, a bit de-personalized, fast and cheap.
The current e-business models are taking a while to enter the very conservative health field, but they will enter for good, with great impact and making big bucks for the pioneers. (us). For instance:
– Telemarkets, where the patient demands service offers from all the possible providers;
– Auctions, where medical services/hours are sold to the best buyer:
– Social Networks, where doctors and consultants are qualified by colleagues, online, worldwide
– Expert Systems
– Advertising following the PPC and related models, using the doctor-specific channels to allow pharmaceutical ethical advertising.